Liv is the only comprehensive cycling brand dedicated solely to women. In everything we do, we put women first:
- We design and build innovative bikes and gear that fit and perform at the highest level, for riders of all styles, abilities, and fitness levels, all around the world.
- We offer content, programs, and partnerships that support rider development, from skill building and bike maintenance, to race opportunities and travel ideas, making Liv the go-to source for women’s cycling.
- We cultivate an inclusive and enthusiastic rider community, online and on the ground, where women feel not just welcome but important.
Liv was founded in 2008 by Bonnie Tu, of Giant Bicycles, when she couldn’t find the right gear and bikes for herself. She saw an opportunity to make cycling more inclusive. This is still our mission at Liv – and our commitment is stronger than ever.